Synesthesia is an event curated by studio am, that grew out of Moshimo’s Brighton Japan Festival.

We work with Moshimo on all aspects of branding the festival and had thought it would be interesting to do a poster project based on the theme of Brighton and Japan. Unfortunately the festival was on hiatus for 2014, but we wanted to progress with the idea, so we decided to go ahead with it under the name synesthesia.

Synesthesia is the phenomenon in which stimulation of one sense leads to automatic, involuntary experiences in a second sense and our long term vision is to involve creativity across all the senses, working with sound, sculpture, food and drink across different themes, but always with a combination of two subjects. The idea being that ultimately we’ll end up with lots of crossovers between artists and disciplines.